Breakthrough Digital Health
A road map to break through
A road map to break through
This playbook uncovers the exciting future of digital health. Innovators are developing bigger, bolder products that target more acute healthcare needs, they are expanding into new markets and building the partnerships and infrastructure to deliver.
Making ambitious moves is not without challenge, but through our community of innovators, investors and legal experts we hope to empower digital health leaders to break through.
Finance
Red flags and Breakthrough solutions
Red flags
Breakthrough solutions
1. Unfavourable deal terms and litigation risk.
Understand who your investors are – from specialist VCs to family offices. Be clear on your vision, and set their expectations on returns and timelines.
2. Falling valuations and future access to growth capital.
Grow into valuations before raising further finance where possible – building value through contracts, infrastructure, talent, data and more.
3. Conflicting investor priorities.
Focus on 'smart capital' – building a diverse portfolio of investors that bring more than finance, particularly where they have a seat on the board.
3. Conflicting investor priorities.
Focus on 'smart capital' – building a diverse portfolio of investors that bring more than finance, particularly where they have a seat on the board.
Commercialise
Red flags and Breakthrough solutions
Red flags
Breakthrough solutions
1. Increasing regulatory complexity and uncertainty.
Keep up with the latest developments in regulation – especially in relation to bleeding edge technology – and work with your network of industry bodies, legal partners, investors and peers to stay ahead of key changes.
2. A lack of alignment between regulatory and commercial strategies.
Leverage regulatory status as a source of competitive advantage – leaning into regulatory frameworks and aligning guidance with commercial strategy.
3. Exposure on data, supply chain and marketing and advertising.
Work smarter not harder by batching product updates and improvements.
3. Exposure on data, supply chain and marketing and advertising.
Work smarter not harder by batching product updates and improvements.
Scale
Red flags and Breakthrough solutions
Red flags
Breakthrough solutions
1. Divergent healthcare systems and regulations across jurisdictions.
Build regulatory considerations into international expansion plans, including potential synergies between markets that can ease access.
2. The challenge of building value quickly.
Consider M&A as a lever of growth and foundation for exit – reviewing opportunities for consolidation as the market changes.
3. Scale up plans disrupted by IP protection issues.
Build an IP overview early – where and how do you create value? What are your key assets? What IP protection mechanism best matches your strategy? – and ensure there’s enough runway to protect IP in key markets.
4. Future vision and 'end game' blindspot.
Articulate your ideal exit and work back. What infrastructure and relationships do you need to establish? What are the known unknowns you need to answer?
4. Future vision and 'end game' blindspot.
Articulate your ideal exit and work back. What infrastructure and relationships do you need to establish? What are the known unknowns you need to answer?
